With the introduction of "mini-games" that can be played inside the social video app and found through artists' videos, TikTok hopes to gauge its users' interest in mobile gaming. TikTok's new gaming pilot, which TechCrunch first discovered about and has since confirmed, was secretly launched a few weeks ago with a number of new partners, including game creators Vodoo, Nitro Games, FRVR, Aim Lab, and Lotem.

After testing the waters with gaming juggernaut Zynga in November of last year, the social video app developer was said to be trying to expand into HTML5 gaming earlier this year, according to sources. The two firms subsequently collaborated to release Disco Loco 3D, a TikTok-only game that was comparable to Zynga's popular game (by way of acquisition) High Heels.With the introduction of "mini-games" that can be played inside the social video app and found through artists' videos, TikTok hopes to gauge its users' interest in mobile gaming. TikTok's new gaming pilot, which TechCrunch first discovered about and has since confirmed, was secretly launched a few weeks ago with a number of new partners, including game creators Vodoo, Nitro Games, FRVR, Aim Lab, and Lotem.

When uploading a video to the TikTok platform, the list of new mini-games may be seen there. Creators have the option of including a link to further content as well as hashtags, a description, a location, and other elements on the final screen before posting. Previously, users could utilise TikTok Jump, a third-party integration feature integrated within TikTok's app, to add connections to a number of different experiences by hitting the "Add Link" button. The content of other apps, such as recipes from Whisk, quizzes from BuzzFeed and Quizlet, breathing exercises from Breathwork, and reviews from Rotten Tomatoes, among others, might be linked to by creators. Since the new games are first-party creations, we understand that they are not a part of the TikTok Jump project. They are, nevertheless, located in the same area.